Skip to content
iDEO

Our story

iDEO began in hospital corridors, not in an office.

For almost three years I took my parents from one hospital to the next. I saw what patients go through, and how little doctors are given to help them.

Kazi RashadFounder, iDEO

See how it began

From there to here

  1. Home

    My parents fell ill.

    I am their only child. Every visit, every decision and every worry was mine to carry.

  2. The search

    Which doctor should we see?

    I asked everyone I knew. Finding the right doctor came down to luck, and to who you knew.

  3. Hospital after hospital

    Almost three years of corridors.

    Booking by hand, long queues, files carried from desk to desk. The systems served billing. The doctor got nothing beyond a printed prescription.

  4. The ideas page

    An analyst starts writing ideas down.

    After every visit I opened the Ideas page in my Notion and wrote down what would have helped. If only this existed. If only the doctor had that.

  5. Two friends

    Nayem and I start iDEO.

    Friends since college, with one belief: healthcare deserves change that lasts.

  6. The wisdom behind us

    Professor Dr. Nasrin Akter becomes our Founding Mentor.

    My professor at the University of Dhaka, in the Department of Marketing. For more than twenty years, her teaching and research have explored marketing: how things reach people, how people choose and why they trust. These are the same questions a patient asks before choosing a doctor. When two friends brought her an idea, she gave it her time and her trust.

    “Knowledge is worth something only when it reaches people.”in her words

  7. Today

    Doctors who are easy to find, to trust and to choose.

    Everything a patient sees before the first visit, and a system that keeps every patient easy to manage.

  8. Next

    Hospitals and clinics, at home and abroad.

    The same care for the places where doctors work.

  9. After that

    One system for doctors and hospitals.

    Connected, so no one carries files from desk to desk again.

What is iDEO

A growth intelligence company for healthcare.

iDEO Global brings brand, marketing and data together, so the right patient finds the right doctor. Healthcare is where our focus is today: helping doctors be found, trusted and chosen, and in time connecting doctors and hospitals.

Where our name comes from

  1. 2022BrandThink DigitalA growth-focused marketing company, building brands and bringing in customers.
  2. 2026iDEO GlobalThe same team, with a new name for one clear focus: healthcare.

Outside healthcare? We still help other businesses grow. Write to us