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iDEO

Your medical practice, held to global standards.

You are great with patients. Be as easy to find, to trust and to choose.

Patients decide before the first visit, from what they find on Google, on ChatGPT and in what friends say. We make sure they find you at your best, so they walk in already trusting you.

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See your name the way patients will.

Your name stays on this device.

Example

Dr. Your name

www.yourname.com

Your name | Chamber, hours and booking

Where you see patients, on which days, and how to book a visit in one tap.

Our credentials

Where our team studied and trained

Each logo is a degree or a certificate someone on our team holds, from the University of Dhaka to Google, Meta and HubSpot. Like the degrees under a doctor’s name, they show where we learned our work.

  • University of Dhaka
  • Google
  • Meta
  • HubSpot
  • Next MBA
  • Semrush
  • Harvard Business School Online
  • DataCamp
  • Amazon Web Services
  • Adobe
  • ISCEA

Idea Execution

What we do, and how we do it

Not a platform, not a template. One practice at a time, one team on it, one retainer. Five steps, and a destination: patients who arrive for your name, not for an advertisement.

  1. 01

    We listen first

    Your practice, your cases, what you want to be known for, and where a patient loses you today.

    You receiveA positioning note, in plain language.
  2. 02

    We settle your personal brand

    Your one line, your name and degrees, your look, your voice. Settled once, written down, never drifting again.

    You receiveYour personal brand book.
  3. 03

    We build the system you own

    Your own address, not a listing beside a hundred other doctors. Built to be found, and to make booking effortless.

    On day one
    • Your credentials
    • A page per condition
    • Chambers, hours, fees
    • Online patient booking
    • Answers patients ask for
    As the practice grows
    • A patient management system
    • A patient area
    • Follow-up by condition
    • A monthly live Q and A
    • Your own dashboard
    You receiveThe website, and its keys.
  4. 04

    We build the name

    Writing, video, patient education, press. One team, one brand book, every month. A year of it is an asset you own.

    You receiveA month of work, planned ahead.
  5. 05

    Until they come for your name

    Advertising reaches patients before your name does. As the work compounds, more of them arrive already asking for you.

    You receiveOne monthly report.

Track record

Proof, not promises

The questions doctors ask us most, answered with work our team has already done.

  1. 01

    “Will more patients find me on Google?”

    13×more clicks

    A repair business in Toronto went from page 4 of Google to page 2, and got 13 times more clicks, in three months.

    For you: When patients search Google, or ask ChatGPT, for a doctor like you, your name is there.

    CanadaGTA Easy Appliance Repair

  2. 02

    “Is a proper website really worth it?”

    6×more visitors

    A medical equipment company in Dubai had a hacked website. Our team rebuilt it, and visitors from Google grew six times.

    For you: A website that is fast, safe and yours, and you hold its keys.

    UAEAbone Med

  3. 03

    “Is a listing on a doctor website not enough?”

    2cities, one website

    A consultant dermatologist with clinics in two cities in Egypt got a website of her own, with her and her clinics at its centre.

    For you: Patients meet you on your own page, under your own name, before they meet you in person.

    EgyptTawoos Skin Clinic

  4. 04

    “Will you still be there after launch?”

    8+years in the market

    Our team has been in this market for more than eight years, and we stay after launch. One client in the UK has worked with our team since 2010.

    For you: One team that knows your practice and stays with it, month after month.

    Our storyiDEO and its team

  • BrandingA name and a look patients remember
  • WebsiteYour own site, with bookings built in
  • Google & ChatGPTFound when patients search or ask
  • Social mediaPosts in your voice, right when they matter
  • Your dashboardAppointments, new patients and how your name is doing, in one place
  • AutomationBookings and reminders that run themselves

Done for them. Why not for you?

Companies we and our team have worked with

Close to 50 companies, 9 countries, 5 continentsEvery one named below. Ask us about any of them.

  • Virgin Australia Airlines
  • Robi
  • Square Group
  • Bashundhara Group
  • Meghna Group of Industries
  • Sheltech
  • Concord
  • Ibn Sina
  • Smart Technologies
  • ICC Teleservices
  • Sheba Platform
  • SKN IT
  • NEXT Ventures
  • Psycure
  • Lexora EdTech
  • Mahbub Group
  • YSSE
  • Visage Clinics
  • Springer Healthcare
  • Eternity Technologies
  • inScience Communications
  • Acro Aircraft Seating
  • Flora Hospitality
  • Mistral
  • Sir Bobby Charlton Foundation
  • Bandar Bin Shamal Law Firm
  • Smiths News
  • GTA Easy Appliance Repair
  • WT Gunson
  • Klystron Global
  • Murray Smith
  • Golden Fork
  • Orbit Developments
  • Adams Med
  • Baxter Neumann
  • Oroblanco
  • Novelis
  • Pass It On
  • ItsMyBot
  • Lyons Thompson Letts
  • Abundance Tourism
  • InStore
  • BKL Property Consultants
  • Green Earth Developments
  • Lambert Smith Hampton
  • Knutsford Town Council

What do you need?

Our team comes from the best in each field.

All of this comes from work we and our team did before iDEO, in Bangladesh and abroad.

Voices

In their own words

Counsel from the lecture hall, conviction from the consulting room. The people whose standards shape iDEO.

Rashad is my student from the Department of Marketing, University of Dhaka. For more than twenty years I have studied how people choose, and why they come to trust. I have always believed that knowledge is worth something only when it reaches people. When it helps a patient find the right doctor, it does more than build a business; it serves society. That is the spirit in which I guide iDEO.

Founding Mentor, iDEO Professor Dr. Nasrin Akter PhD (Australia) Professor, Department of Marketing, University of Dhaka

Growth and performance marketing · Canada

GTA Easy Appliance RepairHome appliance repair · Toronto, Canada

From page 4 of Google to page 2, in three months.

  1. What was wrong

    When a fridge or a washer breaks, people in Toronto search and call one of the first names they see. This business was on page 4, where almost nobody looks.

  2. 1 · Research

    Found the exact words people search when an appliance breaks, service by service and area by area.

  3. 2 · Rebuild

    Rebuilt the website around those searches, with a clear page for each.

  4. 3 · Tune

    Fixed what kept Google from reading the site, so it could tell what the business does, and where.

  5. What changedThree months later

    13×

    more clicks from Google

    Clicks from Google grew from about 1,510 to 19,800, and enquiries from search grew by 420%.

What it means for youA patient who needs a gynaecologist nearby does the same, and calls one of the first few names. Our work is to put yours there.

Growth and performance marketing · UAE

Abone MedMedical equipment supplier · Dubai, UAE

A hacked website, cleaned up and trusted again.

  1. What was wrong

    Hackers had filled the company’s website with hidden casino adverts. Google stopped trusting it, so the clinics and hospitals looking for equipment could not find it.

  2. 1 · Clean

    Removed the hack, and every page of hidden spam.

  3. 2 · Secure

    Secured the website, and rebuilt it.

  4. 3 · Recover

    Won back Google’s trust, page by page.

  5. What changedAfter the rescue

    6×

    visitors from Google

    Visitors from Google grew by more than 500%, about six times, and the website brought in enquiries again.

What it means for youYour website is part of your reputation. We build it, keep it safe and look after it, and you hold its keys.

Branding · Egypt

Tawoos Skin ClinicProf. Dr Amira Salem Tawoos, consultant dermatologist · Cairo and Zagazig, Egypt

A dermatologist’s clinic, with a home of its own online.

  1. What was wrong

    A consultant dermatologist with clinics in more than one city needed one place where patients could learn about her, her clinics and her care.

  2. 1 · Plan

    Planned the website around the doctor and her clinics.

  3. 2 · Design

    Designed it, with the doctor at its centre.

  4. 3 · Launch

    Built it, and put it online under the clinic’s own name.

  5. What changed

    Her own

    website, not a line on someone else’s listing

    The practice has its own address online, under its own name. Patients meet the doctor there before they meet her in person.

What it means for youThis is the website we build for you on day one: your credentials, your chambers and hours, and the conditions you treat.