The work behind our promises

Growth and performance marketing · Canada

GTA Easy Appliance RepairHome appliance repair · Toronto, Canada

From page 4 of Google to page 2, in three months.

1. What was wrong

   When a fridge or a washer breaks, people in Toronto search and call one of the first names they see. This business was on page 4, where almost nobody looks.

2. 1 · Research

   Found the exact words people search when an appliance breaks, service by service and area by area.

3. 2 · Rebuild

   Rebuilt the website around those searches, with a clear page for each.

4. 3 · Tune

   Fixed what kept Google from reading the site, so it could tell what the business does, and where.

5. What changedThree months later

   13×

   more clicks from Google

   Beforeabout 1,510

   After19,800

   Clicks from Google grew from about 1,510 to 19,800, and enquiries from search grew by 420%.

What it means for youA patient who needs a gynaecologist nearby does the same, and calls one of the first few names. Our work is to put yours there.

1. What was wrong

   Hackers had filled the company’s website with hidden casino adverts. Google stopped trusting it, so the clinics and hospitals looking for equipment could not find it.

2. 1 · Clean

   Removed the hack, and every page of hidden spam.

3. 2 · Secure

   Secured the website, and rebuilt it.

4. 3 · Recover

   Won back Google’s trust, page by page.

5. What changedAfter the rescue

   6×

   visitors from Google

   Beforethe starting point

   Afterabout 6 times

   Visitors from Google grew by more than 500%, about six times, and the website brought in enquiries again.

What it means for youYour website is part of your reputation. We build it, keep it safe and look after it, and you hold its keys.

Branding · UK

WT GunsonCommercial property firm, founded in 1873 · Manchester, UK

A 150-year-old name, made to feel current.

1. What was wrong

   A Manchester property firm founded in 1873 was reaching 150 years. Its name carried real trust, and the firm needed a look and a website to match what it is today.

2. 1 · Refresh

   Refreshed the brand, keeping the trust the name had built since 1873.

3. 2 · Website

   Built a new website in the new look.

4. What changed

   150 years

   of trust, in a look made for today

   A name trusted since 1873 now has a look and a website that show the firm as it is today.

What it means for youA senior doctor’s name carries years of trust. Your look and website should show that trust, and still feel current.

Branding · UK

Eternity TechnologiesIndustrial batteries · UK, UAE and Germany

One company, one website, in the languages its buyers read.

1. What was wrong

   A battery maker with sites in the UK, the UAE and Germany sells to buyers in many countries, and needed one clear brand and one website for all of them.

2. 1 · Brand

   Refreshed the brand.

3. 2 · Material

   Made its marketing material in the new look.

4. 3 · Website

   Built one website, in six languages.

5. What changed

   6 languages

   one brand and one website

   Buyers in every market met the same company, in their own language.

What it means for youMany patients read Bangla first, while patients from abroad read English. A website that speaks clearly to both is the easier one to choose.

Branding · UK

Medical congress materialsFor medical communications agencies · UK and Europe

Hard medical science, made clear at a glance.

1. What was wrong

   At a big medical congress, thousands of doctors walk past hundreds of posters. New findings have to be correct, and easy to take in within seconds.

2. 1 · Research

   The research came from doctors and scientists, through medical communications agencies.

3. 2 · Design

   Our team turned it into clear scientific posters, infographics, and summaries in plain language.

4. 3 · Congress

   Then made the email invitations, banners and lectern signs for each congress.

5. What changed

   4

   major medical congresses: ESC, ESMO, ACTRIMS and ECTRIMS

   Research a busy doctor could take in at a glance, with summaries a patient could follow, at congresses on the heart (ESC), cancer (ESMO) and multiple sclerosis (ACTRIMS and ECTRIMS).

What it means for youYour condition pages and health posts need the same care: medically correct, and easy for a patient to follow.

Branding · UK

MistralBus and coach hire · United Kingdom

The marketing department, without the department.

1. What was wrong

   One of the UK’s leading bus and coach hire firms needed marketing that kept pace with it every year, without building a big team of its own.

2. 1 · Role

   Through the agency, our team worked as its outside marketing department.

3. 2 · Work

   Brand, website and campaigns, as one long relationship, not a string of projects.

4. What changed

   Since 2010

   one company, one team, year after year

   The work has run since 2010, which says more than any single figure could.

What it means for youA busy practice needs the same: one team that knows it and keeps working on it month after month, so you can stay with your patients.

Branding · UK

Acro Aircraft SeatingAirline seat maker · United Kingdom

An airline seat maker, speaking to both its markets.

1. What was wrong

   A British maker of economy seats for airlines was bought by a Chinese group in 2017. It needed one website for buyers who read English and for buyers who read Chinese.

2. 1 · Plan

   Planned one website for both languages.

3. 2 · Build

   Built it in English and Chinese.

4. What changed

   2 languages

   English and Chinese, one website

   Airlines and partners in both markets now read about the same company, each in their own language.

What it means for youIf you see patients from abroad, a website in their language makes you the easier doctor to choose.

Branding · UK

Knutsford Town CouncilTown council · Knutsford, Cheshire, UK

A market town, given a name visitors remember.

1. What was wrong

   Knutsford, a market town in Cheshire, wanted more visitors to come and spend time there, and needed one welcoming name to invite them.

2. 1 · Brand

   Created Discover Knutsford, a brand for the town itself.

3. 2 · Events

   Made the campaigns for the town’s events: Heritage Open Days, Flash Fashion and a wellness week.

4. What changed

   One town

   one name for visitors: Discover Knutsford

   The brand launched in October 2024. Visitors now meet one welcoming town, in one look, from event to event.

What it means for youA practice is a place too. One name and one look, at the door and online, help patients remember where to come back to.

Branding · UK

Lyons Thompson LettsProperty consultants · North West England

Two property schemes, made hard to walk past.

1. What was wrong

   A property firm was marketing two schemes, Wolstenholme Square in Liverpool and The Interchange in Stockport. Each needed to stand out to the businesses passing by.

2. 1 · Brand

   Gave each scheme a brand of its own.

3. 2 · Windows

   Turned its large windows into signs, with big printed graphics.

4. What changed

   2 schemes

   each with a name and a look of its own

   Each scheme carried its own name and look, at a size people could see from the street.

What it means for youYour chamber’s sign and door are the first things a patient sees. Done well, they bring people in before any advert does.

Branding · UK

Murray SmithChartered accountants · Northwich, Cheshire, UK

An accountancy firm, as clear online as its advice.

1. What was wrong

   A firm of chartered accountants in Cheshire needed a website that felt as careful and trustworthy as the firm itself.

2. 1 · Design

   Designed a calm, clear website for the firm.

3. 2 · Build

   Built it, and put it online.

4. What changed

   New website

   for a firm people trust with their money

   Clients meet a clear, professional firm online, before they ever call.

What it means for youPatients, like a firm’s clients, judge a professional before they meet them. A clear website does that work for you.

Branding · UK

Orbit DevelopmentsProperty developer · Manchester, UK

An office park, easy to picture before a visit.

1. What was wrong

   A developer had offices to let at Parklands, its business park at Middlebrook in Bolton. Firms looking for a new office needed to see the place, and how to get there, before they came.

2. 1 · Brochures

   Designed brochures for the offices at Parklands.

3. 2 · Maps

   Drew clear maps of the park and the roads around it.

4. What changed

   One park

   brochures and maps for offices at Middlebrook

   Firms could picture the offices, and find the way in, before they ever visited.

What it means for youPatients look up the way to your chamber before they come. A clear map and a clear leaflet save them a wrong turn.

Branding · UK

Pass It OnHomeless charity · Swindon, UK

A homeless charity, heard when help counts most.

1. What was wrong

   A charity in Swindon brings warm clothes, hot food and essentials to homeless people across the UK. Winter is when it is needed most, and when it most needs people to give.

2. 1 · Campaign

   Made its winter campaign for 2020.

3. 2 · Brochures

   Designed brochures that explain its work.

4. 3 · Website

   Designed and built its website.

5. What changed

   Winter 2020

   a campaign for the coldest months

   People who want to help now meet one clear story, in print and online.

What it means for youWhen your message is clear in print and online, people act on it. That is as true for a free health camp as for a charity.

Branding · UAE

Golden ForkRestaurant chain · Dubai, Sharjah and Abu Dhabi, UAE

A restaurant chain, ready to grow.

1. What was wrong

   A restaurant chain in the UAE wanted more people to know it, more sales, and a name people remember.

2. 1 · Website

   Built a website for its franchise.

3. 2 · Investors

   Made a pitch deck for investors.

4. 3 · Menus

   Designed its menus, in print and on screen.

5. 4 · Content

   Made content for its pages.

6. What changed

   One brand

   from the menu to the investor deck

   Diners, franchise buyers and investors all met the same brand, wherever they found it.

What it means for youA practice that grows into more chambers needs one name that patients recognise at every door.

1. What was wrong

   A consultant dermatologist with clinics in more than one city needed one place where patients could learn about her, her clinics and her care.

2. 1 · Plan

   Planned the website around the doctor and her clinics.

3. 2 · Design

   Designed it, with the doctor at its centre.

4. 3 · Launch

   Built it, and put it online under the clinic’s own name.

5. What changed

   Her own

   website, not a line on someone else’s listing

   The practice has its own address online, under its own name. Patients meet the doctor there before they meet her in person.

What it means for youThis is the website we build for you on day one: your credentials, your chambers and hours, and the conditions you treat.

Branding · Egypt

Visage Laser ClinicLaser and skin clinic, four branches · Cairo, Egypt

One clinic, one look, from the street to the treatment room.

1. What was wrong

   A growing laser and skin clinic in Cairo needed to feel like one trusted clinic wherever a patient met it.

2. 1 · The look

   A logo and one calm, elegant look for the clinic.

3. 2 · In the hand

   Brochures, folders, gift vouchers and staff ID cards.

4. 3 · On the street

   Street posters and billboards.

5. 4 · At the door

   Entrance and wall signs, banners, and an arch for opening day.

6. 5 · Online

   Social posts in the same look.

7. What changed

   One look

   on every sign, card and post

   Patients met the same calm clinic on a billboard, at the door and in their hand.

What it means for youOne calm look on your sign, prescription pad, website and posts tells patients, before you say a word, that the details are looked after.

1. What was wrong

   Axon runs medical benefits for companies in Egypt, through an app that connects members to thousands of doctors, labs and pharmacies. Members just want to know what is covered, and how to use it.

2. 1 · Look

   Set one steady look for its social pages.

3. 2 · Words

   Wrote posts that explain the benefits and the app in plain words.

4. 3 · Run

   Ran the pages, post after post.

5. What changed

   Plain words

   for medical benefits and approvals

   Members met one clear, calm voice about their health cover, post after post.

What it means for youPatients have the same questions about fees, serials and reports. Posts that answer them simply save your staff many phone calls.

Branding · Saudi Arabia

Bandar Bin Shamal Law FirmLaw firm, founded in 2001 · Dammam, Saudi Arabia

A law firm, given a look as serious as its work.

1. What was wrong

   A law firm in Dammam, founded in 2001, wanted its brand to speak of trust and justice, and needed a website to match.

2. 1 · Identity

   Created a new identity, built around trust and justice.

3. 2 · Website

   Carried it onto a new website.

4. What changed

   New look

   and a website to carry it

   Clients meet one serious, consistent firm, from its logo to its website.

What it means for youPeople choose a doctor much as they choose a lawyer: on trust, long before the first meeting.